Beeanerd team on behalf of Samsung, developed a unique retail campaign for the product introduction of the QuickDrive washing machine. By means of an Augmented Reality app designed by Quince, consumers can view the washing machine technology from the inside. As a result, the unique USPs of the new Samsung technology are communicated to the consumer in a clear and memorable way. The activation will be rolled out at more than 90 retail groups in the Netherlands and Belgium.
On hands application
Easy to implement
We designed a unique application that can be added to the washing machine and thus show augmented reality with great accuracy.
The event was such as a success (more of 2000 people in one day participated in the activation) for Beeanerd that it is considering rolling out the Interactive experience.