The True Cost of DIY Websites
Very important things to take into consideration before you choose.
The first thing most people think about when considering purchasing any product is often the price. Generally, we want to save as much as possible, especially when we believe we’re getting the same product only at a lower price. When it comes to web design and choosing between contracting a web developer or using a “free” DIY template service…Once again there is no cost for the DIY site, but there is always a catch…
Let’s get straight to the point:
The basic one-page website plan with DIY will cost you about $180 per year (see Fig.1 below). Paying for hosting (space on the net) and a domain name yearly is standard for any website. The hosting and domain name from DIY sites are 50% more costly than better hostings out there. The problem with DIY hosting sites is that your website is sharing the space with multiple websites, which slows down your site (more of this later).
Another issue that many have suffered, is that you will never “own” your website… What? Yes, they own your website, you are basically renting your site, so all the hard work you’re putting into fixing and making changes, are owned by them. Would you rent a home and put a lot of effort into fixing it to eventually move out? Well, that’s the catch! Your yearly subscription more likely will increase over the years, and you’ll be stranded due to all the effort and time you’ve invested. In the end, the DIY website is not an investment but rather an expense.
Furthermore, you can’t even move your domain name after a certain time, which is really detrimental for companies that have built a strong name. When you get a website built for your business by a web designer, you Own your website, you can move your website anywhere you’d like, at any time (see Fig.2 below)
The loading speed of your website is important for several reasons. Back in 2010, Google revealed that the speed of a page is a ranking factor and they have only increased the importance of it since. DIY websites are slow because they need to have several functions that will do most of the work (coding) so a non-web designer can use it. In other words, their websites are loaded with front-end code, tons of inline-CSS with additional massive CSS and JS-Scripts in the head; making them all a performance killer and time consuming for SEO.
It takes a lot of work to get a click on your website in the first place; you don’t want to waste your efforts if they aren’t even going to wait around for your page to load. Internet users love fast websites and that’s why Google places a lot of weight on it.
How does website load speed impact user experience?
- Increasing your page load speed can result in a 25% increase in page views.
- Google added page speed to their algorithm because faster webpage loading times lead to happier users.
- Almost 50% of users expect pages to load within 2 to 3 seconds. Otherwise, they are likely to abandon the site.
- According to reports, 75% of users won’t return to a webpage if it takes more than 4 seconds to load.
- A Google study showed slowing down the search results page by just 100 to 400 milliseconds has a measurable impact on the number of searches per user. Imagine what it could do to your website.
The user should come first when it comes to your website, however, if that’s not a good enough reason to update your website in order to improve its loading speed then the fact that it will harm your SEO is something your business can’t afford to ignore.
You can check your own website’s speed rating for free here at GTmetrix, it only takes a few seconds. If your current site is below average buzz us or text at 1-503-607-8566 or email us at email@example.com. We’ll give you a free assessment and see how we can help either with your current website or creating a new one. It’s all up to you, we are happy to help and will advise you for free.
Perhaps the most important aspect of contracting a professional is SEO (Search Engine Optimization). It doesn’t matter how nice of a website you have regardless of who designed it if nobody can find it. When one searches for whatever product, your website will need to be seen on the first few pages of a search engine in order for anyone to know that it even exists. This is where the benefits of having a professional make your website really come into play. A web designer will help greatly in getting your website a much higher ranking from search engines.
After all, if a search engine cannot find your site easily then a potential client definitely won’t be able to – 🐝a🤓
When you contract a developer you can essentially customize your website as much as you’d like. You don’t have to work within the confines of whatever templates are available. You can work together with professionals who will analyze what your business is and who you’re catering to. This way the website’s layout and content are optimized to maximize profit specifically for your business. There are no restrictions regarding graphics, texts, links, or videos which means the sky is the limit when it comes to the design and content itself. It can also be incredibly time-consuming if you’re unfamiliar with the basics of DIY websites.
Facebook Business Page:
A simple Facebook page won’t do it. Take into account that when a possible client looks at your Facebook, they are also looking at “related pages” or “ads” right on your page. So sending clients to your Facebook page might just end up sending them to a similar business or to a more enticing advertisement.
The internet itself is a technology and an ever-changing environment at that. As mentioned above, check your own website’s speed rating here at GTmetrix, if it’s below average buzz us at 1-503-607-8566 or email us at firstname.lastname@example.org. We’ll give you a free assessment and see how we can help.
Don’t have a website yet?
You’re in good hands, forget about all the problems mentioned above, we’ll take care of everything! From a custom logo, speed, social media integrations, looks, and SEO. Everything here, email us at email@example.com. Buzz us or text at 1-503-607-8566.